How to Increase Website Traffic: 6 Steps
Make sure you do everything necessary to make your website work for you.
If you are looking to take your eCommerce business to the next level, you should understand that your website is an essential tool. People’s habits have changed, and online shopping has become the preferred and most convenient option.
Because of this, you should be doing everything you can to make sure that you are visible online. Every business needs a strong website. It’s often overlooked. A lot of people don’t know how to build one, and if they do build a site, they don’t know how to promote it. That’s because they don’t have the right marketing strategy in place.
But if you want to get the most of your business, you need to take care of your website and ensure that you are visible online. The strategies and tactics below will help you.
Buy and sell products on your website.
A website is an excellent tool for product sales. The more products that you sell, the more money you will earn.
What you can do is to create an online store and sell your products. Alternatively, you can get a store license from online shopping cart software like Shopify, Big Commerce, Volusion or BigCommerce. You can choose which one best fits your business’ needs.
Make your website mobile friendly.
Right now, 52 percent of all consumers turn to mobile devices when browsing for products. At the same time, mobile shopping cart sales are set to grow 17 percent in the next year. If your website isn’t optimized for mobile, you will not get the opportunity to show your products to these consumers.
This is because mobile websites need to be optimized for mobile devices. People need a different user experience on their devices compared to desktops. They use a smaller screen size. The structure is different. All of this means that websites need to be optimized for mobile devices.
If your site is not optimized for mobile, you will struggle to get traffic. The easier you make it for people to shop from your site, the more sales you will get.
You can make your website mobile friendly with a few options. You can make it accessible by mobile device or allow people to shop online on their mobile devices. You can also add a Paypal icon to your site (if you accept Paypal). If a customer has the option of buying something online from your store on a mobile device, they will do it because they want to quickly check how things are going or make a purchase. If you don’t have this icon on your website, you are going to struggle to get conversions.
Consistently update your website.
Most people leave their websites alone for too long. They don’t update it or they don’t take care of it. Your visitors will not go back and check if something has changed, or if there is a new tool on the website.
This is why you need to update your website and make sure that the content and the navigation are good. If you have been getting traffic and conversions, but it hasn’t been consistent, it might be time to check the navigation. In addition to that, you need to fix the content and make sure that it is relevant to your target market.
Don’t neglect social media.
Millions of people use social media to connect with others and share their ideas. Social media platforms are a great way to reach your target audience. But, they will not do much for your business if they don’t work well together. It’s important to combine the two platforms and create a seamless experience for your audience.
On social media, you can share images, post videos, or run contests. You can provide special discounts, show how to use your products and even sell them directly. It’s up to you how you integrate social media and your website to create a seamless experience.
Reach out to other platforms.
As you can see, there are a lot of social media platforms out there. But, you should also consider other online shopping sites. They can have your website listed on their product pages.
In addition to that, you can post advertisements and offer coupon codes. These can be a great way to increase conversions.
Offer free shipping.
It may seem like an obvious point. But you should also do everything you can to offer free shipping.
This is especially important if you want to be competitive with your competitors. Most people will not buy from a site that doesn’t have free shipping. So, if your competitors are offering free shipping, you have to match or beat this.